Blog Assignment #10

The store that I chose to visit was Hot Topic. My existing perceptions that I have regarding this store would be, dark, gothic, angry, distant. The ambiance in this store was very interesting because of the fact that everything was similar in a way. The similarities regard color (black), style (Chains), and all around appearance (rebelious). My experience with the sales representatives was satisfying. Neglecting the intimidation of the apparel sold, the sales associates were very helpful and nice. Personally, I would never shop there becuase it is a completely different style for my taste. After my experience, my perceptions did not change much because of how unattracted I am to the store.

Blog Assignment #9

Ch. 8
1. What does GRP stand for?
A. Gross Rating Product
B. Gross Rating Points
C. General Rating Product
D. General Rating Points

2. T/F Continuity is the exposure pattern or schedule used in a campaign

Ch. 9
3. What are the four main types of trade allowances
A. Off-invoice allowances, drop-ship allowance, slotting fees, exit fees
B. Off-invoice allowances, earned allowance, slotting fees, exit fees
C. Invoice allowances, earned allowance, valued allowances, exit fees
D. Earned allowance, valued allowance, off-invoice allowance, exit fees

4. What is spiff money?
A. Rewards given as contest prizes to brokers, retail sales people, retail stores, wholesalers, or agents.
B. Money earned from selling a specific product
C. Money earned through limiting the supply of a specific product
D. None of the above

Ch. 10
5. What does FSI stand for?
A. Free Supported Interest
B. Free Standing Inserts
C. Fundamental Service Involvement
D. Fundamental Support Interest

Blog Assignment #8

Based on the video, "The Persuaders," I feel that the information is very accurate. The marketing world is continuously progressing. The main reason for why marketing is progressing is because of the advancment in technology these days. Technology plays a big role in advertisement becuase it displays the ad. (Television, radio, etc.) In this video, it explained how Americans are seeking and finding a sort of identity when buying a product. I feel that this is so becuase consumers want to feel a sense of satisfaction after purchasing the product. This sense of satisfaction will allow the consumers to buy from the company again because the product overcame all of the other competitors. One of the common elements in the persuasion/selling strategy of advertising and marketing would be brand visualizing. This means that a consumer visualizes how the product will affect them before the purchase of the product. I feel that this important becuase it will allow consumers to evaluate the competitors and truly pick the company that satisfies the consumers needs.

Questions for Exam #2

Ch. 3
1. The five roles in a buying center are
A. Users, Buyers, Influencers, Deciders, Evaluators
B. Users, Buyers, Influencers, Deciders, Gatekeppers
C. Consumers, Buyers, Influencers, Deciders, Evaluators
D. Consumers, Buyers, Influencers, Deciders, Gatekeepers

2. Which one of the following is NOT included in an organizational influence
A. Company's goals
B. Market Position
C. Marketing Research
D. Quality of the company's human resources

3. Which one of the following is NOT one of the three main forms of business to business sales
A. Straight rebuy
B. Modified rebuy
C. Cooperative rebuy
D. New task

4. What new trend is affecting the business to business buying environment
A. Emphasis on accountability
B. Importance of e-commerce
C. Global branding
D. All of the above

Ch. 4
1. Why is a promotions opportunity analysis a critical part of a company's marketing effort
A. It is important to companies because it gives an idea of who buys company products
B. It is important to companies because it shows how well sales have been
C. It is important to companies because it analyzes the products on the market
D. None of the above

2. Which of the following is not one of the five parts of a promotions opportunity analysis planning process
A. Completing a communications marketing analysis
B. Establishing an audience
C. Preparing a promotional strategy
D. Matching tactics with the strategy

3. The most common marketing communications objectives that firms establish are
A. Develop Brand awareness
B. Increase product/service category demand
C. Change customer beliefs or attitudes
D. all of the above

4. What generational cohorts have marketing experts identified
A. Generation Y
B. Generation X
C. Younger Boomers
D. Older Boomers
E. All of the above

Ch. 5
1. What is a message theme?
A. A message theme is an outline of key ideas that the advertising program is supposed to convey
B. A message theme is what is advertised to the media
C. None of the Above
D. All of the above

2. Which of the following is not a main step involved in advertising management
A. Review the company's activities in light of advertising management
B. Select an in-house or external advertising agency
C. Develop an advertising campaign management strategy
D. Write an evaluation based on the process of the firm

3. Which of the following is not a main company activity
A. Identify potential customers
B. Build products and services which meet customer needs
C. Match the company's IMC process with its advertising management program
D. Produce the cheapest advertisements

4. An account executive is the go-between for both the advertising agency and the client company
A. True
B. False

Ch. 6
1. Which one of the following is not one of the main elements of a Creative Brief
A. Objective
B. Target audience
C. Message theme
D. Reviews

2. A leverage point is the feature of the ad that leads the viewer to transform the advertising message into a personal value
A. True
B. False

3. What types of sexual appeals can advertisers use
A. subliminal techniques
B. Nudity or partial nudity
C. Sexual suggestiveness
D. All of the above

4. Scarcity is the idea that there is a limited supply of a product
A. True
B. False

Ch. 7
1. Name the three types of message strategies creatives can use
A. Cognitive, affective, conative
B. Cognitive, influential, conative
C. Influential, persuasive, cognitive
D. None of the above

2. The primary goal of a conative message strategy is to elicit behavior, preferably immediate behavior.
A. True
B. False

3. The components of Slice-of-Life include
A. Encounter
B. Problem
C. Interaction
D. Solution
E. all of the above

4. What type of media is the best for demonstration-type ads
A. television
B. Radio
C. Newspaper
D. Billboards

Survey for RAW project

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA..
Please complete the survey in response to the RAW video. Thanks!

Blog Assignment #6

Blog Assignment #3

The brand that I chose was Fender. Five things that come to mind when I think of this company would be; Musical, Durable, Expensive, Reliable, and Professional. After playing the guitar for many years, I have realized that Fender is a great company. The company's products are more expensive that competitors because they make better quality products than other company's. According to brandtags.net, other peoples perception of the company matches mine. Tags included; durable, music, reliable, loud, cool, expensive, colorful, wood, diverse, professional. Both mine and others perception is very similar. This is because the company does a great job at satisfying the needs of the consumer (reliability, durability, etc.)