Blog Assignment #3

The brand that I chose was Fender. Five things that come to mind when I think of this company would be; Musical, Durable, Expensive, Reliable, and Professional. After playing the guitar for many years, I have realized that Fender is a great company. The company's products are more expensive that competitors because they make better quality products than other company's. According to brandtags.net, other peoples perception of the company matches mine. Tags included; durable, music, reliable, loud, cool, expensive, colorful, wood, diverse, professional. Both mine and others perception is very similar. This is because the company does a great job at satisfying the needs of the consumer (reliability, durability, etc.)