Questions for the Test

1. IMC Stands for?
A. Integrated Marketing Communication B. Integrated Management Communication C. Initial Marketing Communication D. Initial Management Communication

2. What is the final step in the marketing plan?
A. Marketing Strategies B. Situation Analysis C. Marketing Tactics. D. Evaluation of Performance

3. The four different types of Corporate Names are;
A. Overt Names, Initial Names, Conceptual Names, Iconoclastic Names B. Overt Names, Implied Names, Conceptual Names, Iconoclastic Names C. Overt names, Implied Names, Conceptual names, Independent names D. Overt Names, Individual Names, Conceptual Names, Iconoclastic.