Blog Assignment #9

Ch. 8
1. What does GRP stand for?
A. Gross Rating Product
B. Gross Rating Points
C. General Rating Product
D. General Rating Points

2. T/F Continuity is the exposure pattern or schedule used in a campaign

Ch. 9
3. What are the four main types of trade allowances
A. Off-invoice allowances, drop-ship allowance, slotting fees, exit fees
B. Off-invoice allowances, earned allowance, slotting fees, exit fees
C. Invoice allowances, earned allowance, valued allowances, exit fees
D. Earned allowance, valued allowance, off-invoice allowance, exit fees

4. What is spiff money?
A. Rewards given as contest prizes to brokers, retail sales people, retail stores, wholesalers, or agents.
B. Money earned from selling a specific product
C. Money earned through limiting the supply of a specific product
D. None of the above

Ch. 10
5. What does FSI stand for?
A. Free Supported Interest
B. Free Standing Inserts
C. Fundamental Service Involvement
D. Fundamental Support Interest