Blog Assignment #10

The store that I chose to visit was Hot Topic. My existing perceptions that I have regarding this store would be, dark, gothic, angry, distant. The ambiance in this store was very interesting because of the fact that everything was similar in a way. The similarities regard color (black), style (Chains), and all around appearance (rebelious). My experience with the sales representatives was satisfying. Neglecting the intimidation of the apparel sold, the sales associates were very helpful and nice. Personally, I would never shop there becuase it is a completely different style for my taste. After my experience, my perceptions did not change much because of how unattracted I am to the store.