Thursday, March 19, 2009
Blog Assignment #8
Based on the video, "The Persuaders," I feel that the information is very accurate. The marketing world is continuously progressing. The main reason for why marketing is progressing is because of the advancment in technology these days. Technology plays a big role in advertisement becuase it displays the ad. (Television, radio, etc.) In this video, it explained how Americans are seeking and finding a sort of identity when buying a product. I feel that this is so becuase consumers want to feel a sense of satisfaction after purchasing the product. This sense of satisfaction will allow the consumers to buy from the company again because the product overcame all of the other competitors. One of the common elements in the persuasion/selling strategy of advertising and marketing would be brand visualizing. This means that a consumer visualizes how the product will affect them before the purchase of the product. I feel that this important becuase it will allow consumers to evaluate the competitors and truly pick the company that satisfies the consumers needs.
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