Questions for the Test

1. IMC Stands for?
A. Integrated Marketing Communication B. Integrated Management Communication C. Initial Marketing Communication D. Initial Management Communication

2. What is the final step in the marketing plan?
A. Marketing Strategies B. Situation Analysis C. Marketing Tactics. D. Evaluation of Performance

3. The four different types of Corporate Names are;
A. Overt Names, Initial Names, Conceptual Names, Iconoclastic Names B. Overt Names, Implied Names, Conceptual Names, Iconoclastic Names C. Overt names, Implied Names, Conceptual names, Independent names D. Overt Names, Individual Names, Conceptual Names, Iconoclastic.

Advertisement Assignment

This is my favorite advertisement because it evokes a very positive message. The commercial encourages individuals to live above the influence of drugs. This advertisement catches my attention by allowing me to realize how serious of a problem drug addiction is. Drug addiction is a very serious subject because it also effects the people in your life. Overall, the advertisement is very effective because it allows viewers to understand that drug addiction is very selfish because not only does it effect you, it effects everyone around you.

My intentions for the semester in this course include studying hard for tests, completing all assignments and participating in class. My major is business/marketing in which this class is very relevant to my major.