Blog Assignment #10

The store that I chose to visit was Hot Topic. My existing perceptions that I have regarding this store would be, dark, gothic, angry, distant. The ambiance in this store was very interesting because of the fact that everything was similar in a way. The similarities regard color (black), style (Chains), and all around appearance (rebelious). My experience with the sales representatives was satisfying. Neglecting the intimidation of the apparel sold, the sales associates were very helpful and nice. Personally, I would never shop there becuase it is a completely different style for my taste. After my experience, my perceptions did not change much because of how unattracted I am to the store.

Blog Assignment #9

Ch. 8
1. What does GRP stand for?
A. Gross Rating Product
B. Gross Rating Points
C. General Rating Product
D. General Rating Points

2. T/F Continuity is the exposure pattern or schedule used in a campaign

Ch. 9
3. What are the four main types of trade allowances
A. Off-invoice allowances, drop-ship allowance, slotting fees, exit fees
B. Off-invoice allowances, earned allowance, slotting fees, exit fees
C. Invoice allowances, earned allowance, valued allowances, exit fees
D. Earned allowance, valued allowance, off-invoice allowance, exit fees

4. What is spiff money?
A. Rewards given as contest prizes to brokers, retail sales people, retail stores, wholesalers, or agents.
B. Money earned from selling a specific product
C. Money earned through limiting the supply of a specific product
D. None of the above

Ch. 10
5. What does FSI stand for?
A. Free Supported Interest
B. Free Standing Inserts
C. Fundamental Service Involvement
D. Fundamental Support Interest