Survey for RAW project

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA..
Please complete the survey in response to the RAW video. Thanks!

Blog Assignment #6

Blog Assignment #3

The brand that I chose was Fender. Five things that come to mind when I think of this company would be; Musical, Durable, Expensive, Reliable, and Professional. After playing the guitar for many years, I have realized that Fender is a great company. The company's products are more expensive that competitors because they make better quality products than other company's. According to brandtags.net, other peoples perception of the company matches mine. Tags included; durable, music, reliable, loud, cool, expensive, colorful, wood, diverse, professional. Both mine and others perception is very similar. This is because the company does a great job at satisfying the needs of the consumer (reliability, durability, etc.)

Questions for the Test

1. IMC Stands for?
A. Integrated Marketing Communication B. Integrated Management Communication C. Initial Marketing Communication D. Initial Management Communication

2. What is the final step in the marketing plan?
A. Marketing Strategies B. Situation Analysis C. Marketing Tactics. D. Evaluation of Performance

3. The four different types of Corporate Names are;
A. Overt Names, Initial Names, Conceptual Names, Iconoclastic Names B. Overt Names, Implied Names, Conceptual Names, Iconoclastic Names C. Overt names, Implied Names, Conceptual names, Independent names D. Overt Names, Individual Names, Conceptual Names, Iconoclastic.